Finsa Stays Upbeat
Finsa UK, which specialises in timber products including kitchen products and wood flooring which lasts for many years before requiring anything in the way of wood floor repairs, is predicting a slump in sales for 2011, but remains upbeat about its chances of remaining in the black.
The company, which is based in Birkenhead, recently filed accounts at Companies House which showed that sales in 2010 amounted to £31.2 million, a fall of just £0.1 million from the total of £31.3 the year before.
Rafael Willisch, the managing director of the United Kingdom branch of the Spanish Finsa group, which also has factories in nations such as South Africa, Spain, the United States and Portugal, says that “The directors expect 2011 to be a difficult year, due to the impact of the public sector spending cuts on the building industry and on the social housing sector. The private sector is not expected to improve significantly, especially in the building and furniture sectors to which Finsa UK is specially exposed.”
Willisch adds that it is expected that the Do It Yourself sector will continue to perform considerably better than the other aforementioned sectors and that the company directors believe the firm is capable of continuing to make a profit, even given the difficult economic climate, thanks to a diverse and strong business strategy. The company normally sells straight to DIY chains or timber merchants but in 2010 also opened its premiere ‘to the public’ trade counter outlet in Wallasey. They are now able to sell their flooring and kitchen products directly to the trade, as well as to the public, and save those customers money.