A new collection of textured wood and bespoke patterned flooring is turning heads and attracting attention. The collection, the brainchild of designer Anthony Hughes, is known as Industrious Senescence and is being seen as an incredible example of what can happen when a talented designer comes along who is willing to push the boat out a little in terms of what can be achieved in the flooring field.
The wood has undergone floor sanding in order to bring out the natural grain and is subsequently subjected to screen painting with dyes. The result is a rather industrial kind of imagery, which adds an oddly urban-style gritty feel to the natural warmth of the wood itself. Deep flocks, metallic foils and soft suede textures have also been added to the design, along with bound twine and yarn, in order to create strange new sensations when the flooring is walked on.
The result is a genuinely handcrafted form of flooring that will also slowly change over the course of time and use, fading and wearing away some layers to reveal totally different colour, designs and print underneath them.
Critics are saying that Hughes’ willingness to throw himself into bespoke flooring design is a heartening endorsement of the form, and that he seems to revel in the possibilities that it offers whilst still having respect for the fact that this is a product that the average consumer is going to want to have and use in their home for some time to come.