New Kind of Flooring Created
A new kind of flooring – hyped as being the best of both worlds between laminate and wooden flooring – has been unveiled by United States flooring company Quick-Step. Now available throughout the United States, “DecorWood by Quick-Step” is neither wholly wood nor laminate, but rather a strange mixture of the two materials, combined in order to offer the finish and natural beauty of wooden floors on extremely long, sustainable and luxurious planks.
“Quick-Step is widely known for our leadership in using innovative technology to achieve exceptional visuals, at a price attractive to the majority of a retailer’s consumers” claims Roger Farabee, the Senior Vice President of Marketing for Unilin, the company that owns Quick-Step. “DecorWood is a fresh, modern flooring category offering consumers authentic, exotic wood visuals in 6-3/4 foot ultra-long planks, at an affordable price.”
The strange new form of flooring is currently available in five different species – Brazilian Walnut, Garnet Tupelo, Golden Eucalyptus, Crimson Jarrah and Claret Cherry. Coordinating hardwood moulds are used in order to finish off the overall look of the very long plank hardwood floor. The flooring also comes with a superior photosensitivity rating, which means that the planks will continue to keep their original colour and clarity for many years. Likewise, the combination of wood and laminate means that wood floor restoration will not be required for many decades, if ever.
Whether or not the new form of flooring will catch on and end up reaching the United Kingdom remains to be seen, though designer partner Erinn Valencich expects it to have a “significant impact” on the industry.