Recession Fails To Hurt Quality
The global recession has failed to have the impact on quality flooring, including quality wood floor restoration that many had previously feared it would. With the economic downturn, many in the flooring industry had been afraid that the amount of poor quality products being offered at much cheaper prices would rapidly increase, leaving the real quality flooring products and services to suffer. Yet somehow, that scenario appears to have spectacularly failed to have actually occurred despite the dire productions from both the flooring industry and commerce experts.
Those experts included Kahrs sales manager, Harvey Booth, who wrote in an article for Contract Flooring Journal that “During difficult times, it is often assumed that cheaper products will flood the market, leaving little room for premium brands”. Instead, the opposite has happened, with consumers apparently having grown shrewd enough to wish to pay more now for a more quality product that will prove more durable and better value in the long term and Booth is happy to have to be able to eat his own words. “The new breed of value orientated, savvy consumers are looking to invest in quality products that offer longevity, with the added value of a reputable retailer chain,” he says happily.
The perhaps surprising development has proven to be good news for all concerned, with retailers, consumers and everyone in the flooring industry thus benefiting from the failure of the current economic woes to make a significant dent in the industry and reduce the overall quality of its products.